The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
BBDO / New York
Client
Title
Category
Award
Points
Bold
Agency: BBDO / New York
Client: Diageo/Guinness
Category: Collateral Design / Posters - Single
Points: 25.0
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Television - Campaign
Points: 15.0
Exchange Student
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 15.0
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T
Category: Branded Content / Campaign
Points: 10.0
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Funny Email
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Single
Points: 5.0
True Blood Live Feed
Agency: BBDO / New York
Client: HBO
Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
Plead Your Case
Agency: BBDO / New York
Client: AT&T
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Visible You
Agency: BBDO / New York
Client: GE
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Loading Bar
Agency: BBDO / New York
Client: FedEx
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Road Trip
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer Television / :30/:25 - Single
Points: 5.0
AT&T World Cup Headercam Banner
Agency: BBDO / New York + BBDO / Atlanta
Client: AT&T
Category: Branded Applications /
Points: 5.0
Unreal Print Campaign
Agency: BBDO / New York
Client: Armstrong
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Maps
Agency: BBDO / New York
Client: Procter & Gamble/The Art of Shaving
Category: Outdoor Design / Single
Points: 5.0
The Big Picture Campaign
Agency: BBDO / New York
Client: Starbucks
Category: Events and Installations /
Points: 5.0
True Blood Live Feed
Agency: BBDO / New York
Client: HBO/True Blood
Category: Branded Applications /
Points: 5.0
Steamy iAd
Agency: BBDO / New York
Client: Campbell's Soup
Category: Branded Applications /
Points: 5.0
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
True Blood Live Feed
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Plead Your Case
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
Visible You
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
FedEx
Title:
Loading Bar
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Road Trip
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T World Cup Headercam Banner
Category:
Branded Applications /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Armstrong
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/The Art of Shaving
Title:
Maps
Category:
Outdoor Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
GE
Title:
Visible You
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Starbucks
Title:
The Big Picture Campaign
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
HBO/True Blood
Title:
True Blood Live Feed
Category:
Branded Applications /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0